What is the benefit when a company’s executive leadership team is fully aligned and no one is lost off course?
Executive teams set strategies for a company. They agree on the critical fundamentals of the target, what segment will focus on reaching/selling/serving, and how our brand is positioned. If a company isn’t aligned, then things go off track.
Sales may focus on outreach to a target that is the best fit for your solution. Marketing can be messaging the wrong individuals with titles that don’t have the pain point you solve. Operations might be creating systems and processes for too many “one-offs” – that don’t fit your mission.
Think of a wheel on a car.
Once a year, you get your tires aligned to ensure everyone is heading in the same direction. How often is your leadership team making sure everyone is headed toward the same goal?
Aligned Leaders
A savvy CEO is constantly making sure there is alignment among leaders and frontline workers. If growth is stagnant and you are losing customers, perhaps it is time for a tune-up. How aligned is your leadership team?
Don’t let the wheels fall off because everyone is driving in a different direction.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Photo by Mário Kravčák on Unsplash
