How Are You Telling Your Story With Your Marketing Resume?
Marketing is a field that has seen a lot of change in the last decade, but it’s still as relevant as ever.
Marketing is changing more rapidly than ever. And while some people might be tempted to say that this means marketing careers are going the way of the dinosaurs, that’s not true. Marketing jobs are still in high demand, and they’re only getting more competitive—and more lucrative—as time goes on.
In fact, according to a recent survey by CMO, over half of marketers at companies with fewer than 100 employees said they were planning on increasing their marketing budgets over the next year. That’s a huge number! There are plenty of opportunities for people who know how to harness technology to make marketing campaigns more effective and efficient.
Why Is the Marketing Resume More Complicated?
As a marketing professional, you’re likely used to juggling multiple projects and responsibilities. But when it comes time for your next job search, you may be surprised at how quickly your resume can become a jumbled mess of different marketing roles.
That’s because the role of “marketing” is often misunderstood. A marketing resume is slightly different from other resumes, but it’s possible to write one.
While many people in other fields can get away with having one or two years of experience, marketing professionals must demonstrate that they can do various tasks.
For example, if you are applying for a position as a digital marketer, your resume should show that you are familiar with social media platforms.
Explicitly say that you speak Facebook and Twitter; digital advertising platforms like Google AdWords and Facebook Ads; email marketing platforms like MailChimp or Constant Contact; and even blogging platforms like WordPress.
It’s Just Like Marketing
Crafting a resume is like marketing yourself in the job market. You want to be the product that stands out from the rest and is deemed the most desirable.
Notably, resumes often share many of the same features with other forms of marketing–they introduce an individual to potential employers, demonstrate why they’re the right candidate for a role, and leave a lasting impression on readers.
Know Your Target Audience
Knowing who the company is looking for, the job posting’s requirements, and even more minor details like the organization’s culture can drastically improve your chances of standing out from other candidates.
Try to find people who work at the organization you are applying to so that you gain an insider perspective of what type of qualities they expect from job seekers.
Additionally, try including examples demonstrating qualities and traits that resonate with the organization. Doing this will show that you understand their particular needs, which will help move your application up the shortlist.
Define Your Unique Value Proposition
It is essential to showcase your unique value proposition so hiring managers can clearly understand what makes you the ideal candidate for their position. Demonstrating how you can bring something new and exciting to the table that others may lack is vital when crafting a stand-out marketing resume.
You should showcase your creativity, skill set, accomplishments, and proven successes in previous jobs or projects. Providing reviewable results or metrics of past campaigns will assist recruiters in evaluating how successful of a candidate you indeed are.
From content creation abilities to creative strategy development, ensure your value proposition is highlighted prominently on your marketing resume.
Describe Impact, Not Features
Writing a marketing resume can be overwhelming; distilling complex market information into concise and compelling bullet points is the key to a successful application.
To ensure that hiring managers take notice, focus on quantifying accomplishments and outlining their impact. Put metrics to work for you, providing tangible evidence of your success so potential employers will understand the impressive results you can create for them.
Determine Your Messaging Strategy
Before crafting your resume, make sure you know who the target audience is so that you can tailor the resume to that specific person or type of job.
Consider what differentiates you from other applicants and determine how to communicate it effectively and concisely on the page. Research what qualities employers look for in marketing professionals and think carefully about conveying that through your skills, qualifications, and accomplishments on the page.
Identifying the right messaging for your resume involves self-reflection, research on the employer’s needs, and some creativity – but when done correctly can help make sure your application stands out in the competitive landscape.
Don’t Overcomplicate Things
You don’t need to go over the top with fancy layouts and extra information irrelevant to the job. A good marketing resume should have all your qualifications listed concisely over 1–2 pages highlighting your experience, strengths, and successes.
Not only will this make the hiring manager’s life easier by quickly presenting who you are and what you can do, but it also gives off a confident and organized vibe to the reader, which helps you stand out from other candidates.
Relevancy is key when crafting your perfect marketing resume – consider being creative in introducing yourself, and don’t forget to include any applicable additional skills that may not be on your resume but still qualify for the position.
Guest Blogger: Lindsay Karny is a certified resume writer and interview coach. With over 5 years of experience in both fields, she has helped individuals of all levels gain a competitive advantage when it comes to being considered for jobs. She obtained her certification in resume writing (CPRW), which allows her resume expertise to help readers outshine the competition within the first 5 seconds of reviewing what they have on paper. Website – https://resume2023.com/.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
