When you redesign product packaging, it is like getting a hip, new haircut.
Your product packaging has a significant impact on the overall success of your brand and your business. Consumer goods entrepreneurs invest a lot of money in this part of their marketing plan. This is because of how effective it is to gain more buyers when the packaging is improved. One way to attract new users is to redesign your product packaging to catch their eye and notice you on the shelf or online.
Why Should You Consider Redesigning Your Product Packaging?
Redesigning your product packaging after many years in the market is a way of reintroducing your product to consumers. Though people may have already known your products, it helps to demonstrate that you are innovating and refreshing your brand.
A packaging facelift is one way to make a brand look fresh, inviting, and new. People love to know that businesses are improving their products, and redesigning the packaging can be one of the most effective ways of signaling this message.
How Long has Your Product Been Marketed in Its Existing Packaging?
The length of time your product has been marketed in its existing packaging is another good reason for you to reconsider its design. The most effective way to sell your product is to understand changes in the marketplace and trends in visual brand messaging. New materials and strategies can help a brand stand out on the shelf within your category. If you are a food product, your crucial message may have changed from low-fat to gluten-free or keto-friendly. A new design helps you package tell the new narrative about your brand.
Has Your Product been Changed with Regards to its Size, Number of Components, or Functionality?
As time passes by, you may have integrated some features and changes to your product. If you have changed the size or feature a new aspect like being organic, you also need to redesign a new packaging. This way, it will be easier to tell a new story about your products and entice consumers who may not have considered your brand among their consideration set.
Is Your Current Packaging Outdated?
When a package is outdated, consumers might not even notice it on the shelf. It can blend into the landscape of other brands that compete for your attention. Latest visual trends, formats, and shapes can influence a consumer’s awareness. If everyone in your category sells in a resealable bag, you may be behind the competition. If you can add a new feature or message that differentiates your brand from others, an update package can flag that message with a strong violator that grabs the viewer.
What are the Features that You Need to Integrate into Your Product Packaging Redesign?
To help you decide about the new design of your packaging, here are some of the features and factors that you must consider
Clarity About the Product
This is probably one of the most important considerations. Clarity means the logo and other elements that are present in the packaging will not cause any confusion to the buyers. Clarity is also the aspect that will help you introduce the product using the packaging. All the needed information should be there, but it should be presented clearly and catchy. And the brand logo and message should be consistent across all your products. Clear brand architecture and consistency are crucial to brand building.
Creative Design
Spirits packaging is a trendsetter in design and merchandising. When you study how brands invest in their packaging and displays, you can observe some ideas from other categories that you can incorporate into your approach. Creative design will help you get the attention of potential buyers.
When you compare the shape and design of bottles and graphics, the spirits and perfume business, knows how to sell the sizzle. Look for a way to make your packaging look like a protection for your product and a marketing element. Creative packaging is a way on how you can quickly get more potential buyers to check your product.
Keep it Simple
Simplicity is one of the characteristics of new packaging. People appreciate minimalist designs. This can be one of the best ways to present your product without spending a lot of money and still ensuring that it is top of the line. You can consider eliminating other elements in the old design that is no longer needed. Making it more straightforward is one way to redesign it.
Use Unusual Shapes
Another trend in packaging these days is the use of unusual and ownable physical shapes. Think of a shape that is not the same as your competitor’s product. You can use this for your new packaging to signal something different. It leaves a sense of mystery, and it makes your product look unique. When you redesign product packaging into a new and fresh-shaped package, it’s like reintroducing your brand to the public – new, hip, and modern.
Be Honest
Consumer demand authenticity in your visual communications. One thing that makes people leave some brands they have tried is dishonesty, like false claims or overpromising experiences. As an entrepreneur, you have to ensure that your clients can trust you. This can be done with the use of the packaging. Include the features and other information that your potential customers need to know in your new packaging. This will help them assess your product.
Use Innovative Label
Flexible packaging with high-quality printing capabilities can help you attract and elevate your brand. Through slight changes in how you present your brand at retail, you can notice and demonstrate your value. Examples include new reflective designs or 3-D imagery that can pop at retail as the consumer approaches a display.
Be Environmentally Friendly
Consumer care about the environment, sustainability, and wasteful packaging. Leveraging new packaging formats allows you to break through to those consumers who want more environmentally friendly packaging. Packaging is one critical brand element that contributes to your success in the market.
Want to make a fresh impression? When you design product packaging it is like getting a new haircut and outfit to wear to a big party.
You’ll be surprised how much of an impact a fresh design can have on sales.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Photo by John Arano on Unsplash
Photo by Maria Lupan on Unsplash
