A mindset is the established set of attitudes held by someone.
As a marketer, your mindset influences how you build strategies, insights are harvested, and plans get put into action. In sum – mindsets matter if you want to solve problems.
McKinsey & Company recently posted six mindsets for these uncertain times. I’m sharing them because your mindset has always been relevant – even before Covid. And I’m adding a bonus seventh to this list.
Six Problem Solving Mindsets for Very Uncertain Times
- BEING EVER-CURIOUS – Ask why conditions or assumptions are so until you arrive at the root of the problem.
- TOLERATE AMBIGUITY – Good problem solving has lots of trial and error. So embrace imperfection, tolerate ambiguity, and develop a gambler’s sense of probabilities.
- HAVE A DRAGONFLY EYE: By viewing a problem through multiple lenses, we can identify threats or opportunities beyond the periphery of vision.
- EXPERIMENT RELENTLESSLY – Don’t take a lack of external data as an impediment -it may be a gift to create your experiments.
- TAP INTO COLLECTIVE INTELLIGENCE – The broader the circle of information you access, the more likely it is that your solution will be novel and creative.
- SHOWING AND TELLING – Connect your audience with the problem and then use a combination of logic and persuasion to get action.
Bonus Mindset
- BE HELPFUL, HUMAN, AND HAPPY – By showing up to serve, it shifts how you do everything. When you act human, your empathy can lead you to more effective persuasion tactics. And when you are happy, you attract others to want to work with you.
What’s your mindset like as you plan for 2021?
Need help reframing your mindset for success?
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Photo by Zulmaury Saavedra on Unsplash
