Physical World + Digital World = PHIGITAL
Worlds keep colliding as brands are working hard to bring the physical and the digital world together. Consumers live on their phones but, they breathe in the real world. How can you take a touchscreen, online experiences and bring them to life, so your brand is disruptive and ahead of the pack?
Let’s Get Phigital
A new company called MEMOMI markets a memory mirror that found in Neiman Marcus stores. It remembers you and can show you various angles of how you look in that hot new outfit. Check out this video to see how phigital is coming to life.
From their website:
The patented memomi technology let’s you change the color of your clothing with a single gesture. Look at yourself in the mirror with new colors without the need to change your clothes – All in real time.
You can use the mirror and try on items virtually – changing colors and patterns instantly, adding accessories and other items to create the perfect look all without having to try on a single thing physically.
Memomi is an example of how companies are thinking about digital and real-world experiences and using technology to alter an experience like trying on clothes.
Another innovative mirror is called the HiMirror.
It is like having your beauty consult in your bathroom. The mirror has a camera that analyzing your skins, pores, and spots. There are no buttons; it operates with the gesture of your hand. It switches between mirror and screen mode to give you suggestions for beauty regiments or how to see where you are aging, and how to combat it. It can even recommend the SPF level based on the forecast.
Experiences Collide in the Phigital World
- How is your brand bringing the physical and digital worlds together for a new and innovative experience?
- The phigital thinking goes beyond taking pictures and posting them on Instagram when you are at an event. Can you find a new way to bring these world’s together so your customer has an enhanced and improved experience with your brand?
- Even industrial companies can find ways to bring experiences together so that you can create a branding moment that connects how many consumers live. Imagination and counterintuitive thinking are required to bring a fresh way to sell and market products and services.
- Start with the human experience, and look for challenges, problems, and unresolved issues. Technology should facilitate not frustrate.
Phigital thinking is a shift and change in mindset. Where can you find a collision and intersection that recreates experiences?
A phigital experience means you aren’t limited to having both feet in one world. Your world is changing rapidly. In business and especially in marketing. Although the basics still apply, you need to start to play at a new point of intersection.
As some version of Olivia Newton-John sang, come on, let’s get phigitial.
Are you in search of an intersection between real and digital experiences? You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free and we can explore if working together makes sense. Try my new chat feature on my site if you have a quick question.
