A new client asked me what exactly is marketing.
I told her it was everything she does with her business that adds value for customers.
Anything she does that will help her keep her promise is marketing.
Simply put, marketing is everything.
How she answers the phone, the way she empowers employees to fix a customer’s challenge and even the colors she uses to convey her brand’s message are all marketing activities.
Marketing is how she thinks through checkout online to eliminate the friction and complexity of making a purchase.
It is designing a simpler product line where each item is spectacular, not ordinary.
Marketing is as much of an attitude as it is an action.
Marketing is how you serve your customer so that they want to tell their friends about your business because you were so helpful.
As Seth Godin says, if you want people to remark about your brand, be remarkable.
Like a bagel with everything on it, marketing is EVERY decision, detail and direction you travel with your business.
Marketing is everything.
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I’m the Chief Listening Officer at The Marketing Sage. I listen for a living.
Need a marketing and business coach, let’s chat.
919 720 0995 or jeffslater@themarketingsage.com
