What attracts potential clients to your front door or website?
How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true?
Magnets are the tactics that make up the mix of marketing activities that companies and brands engage in every day to share information, tell a story and attract the right potential customers.
In B2C, Magnets Must be Helpful to Work.
- When I receive an email from my veterinarian that explains how to look for tics and fleas on my cat, that’s helpful.
- When a grocery store sends me an original recipe for a dish that is easy to prepare and uses local ingredients, that’s helpful. It is even more helpful when they have all seven ingredients together at the store in one place.
- When a hardware store sends me a short video to explain how to check if your fire alarm in your home is working correctly, that’s helpful.
- When an online chocolate company sends me a one-click button to touch if I want to resend the same gift I sent last year to a relative for her birthday, that’s helpful.
In B2B, Magnets Must Also Be Helpful
- When a packaging company holds a commercial-free conference about marketing to educate fellow marketers, that’s helpful.
- When a company working in sustainability in the construction industry, plants trees to honor new customers who work with them, that’s helpful.
- When an innovative food manufacturer shares industry survey results with others to help bring value to their community, that’s helpful.
- When a financial services company offers commercial-free online classes about retirement savings, that’s helpful.
The strongest marketing magnets are the ones that help, not sell.
Do you have a force field pulling customers toward you? Do you give away free advice to help educate and share insights with your community? How is your marketing pulling clients toward you?
The secret to great marketing is simple. Be remarkably helpful.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Try my new chat feature on my site if you have a quick question.
Photo by Anna Samoylova on Unsplash
