Stop thinking like a business man/women/person.
Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow.
Big wows are good. What’s your wow?
The software company that sent clients a custom designed cereal box filled with wow. Instead of creating a website, they created a physical package of cereal that had code written on the back. It delivered fun in a box and made their potential partners pay attention. They took their traditional brochure and turned it into something fun to read. (and with a prize inside).
A cloud storage company created a series of baseball cards to help them tell their story. They used this fun format for sharing some of their key employee’s stats (bats left and codes right). Instead of creating a typical sales brochure about their capabilities, their marketing broke through the boring, with an unexpected way to deliver their message.
The sock company who put their presentation (and samples) into a paint can when they visited new retailers. Why leave another deck of slides, when you can create some fun and excitement with a paint can fill with colorful socks. (each pair had a tag that told a part of the story).
Then there is the Bombay Bakery who makes an edible business card to help you digest their message.
What is your marketing wow?
I majored in marketing wow during my career. Let’s find a way to break through boring. Think of The Marketing Sage as the antidote for ordinary and boring marketing. Text me at 919 720 0995 or jeffreylynnslater@gmail.com
Wearing Macho Man’s costume bringing my WOW to work.
Photo credit: Bombay Bakery Business in Pakistan
