If your company is so convinced that it is exceptional, where is your wild and crazy guarantee? How can you stand out from the crowd by taking away the risk of working with you?
Companies love to talk about how good they are at what they do. We are the best at this or that. But so few of them put that into their messaging. Instead, they assume everyone knows.
Tony Robbins and The Million-Dollar Guarantee
Tony Robbins, born Anthony J. Mahavoric, is an American author, entrepreneur, philanthropist and life coach. Robbins is known for his infomercials, seminars, and self-help books including Unlimited Power and Awaken the Giant Within.
In creating his $10,000 seminars, needed a hook to take the risk out of such a substantial fee. He offered attendees this guarantee:
You will receive $1,000,000 worth of value after the first-day at my seminar, who I will give you your money back. No questions. No challenges. An unconditional refund. Just return the materials we gave you and you’ll we will instantly refund your money.
What Robbins brilliantly does is remove the risk of the substantial investment in attending this event. He promises 100 X the value of the price of admission. You focus on THE MILLION DOLLARS, not the ten-thousand-dollar investment.
Crown Hotels. Crown Hotels offers a guaranteed wake-up call, or your room is free. No one else does this, and it demonstrates how they understand what matters to you and your satisfaction.
Manpower. This staffing company guarantees your 100% satisfaction with their temporary workers that they will reimburse you on the spot if you aren’t 100% happy.
SixThreeZero bike company is so confident that you will love their bikes that they offer a 365 trial. Buy our bike and use it for one year. If you aren’t 100% happy with the experience, return it without any hassle.
How A Wild Guarantee Can Help You Succeed
- Reduces the friction to buy
- It must be unconditional without stipulations, clauses or legalese.
- The simpler the guarantee – the more powerful.
- A guarantee focuses the entire company to focus on the customer’s core needs.
- This promise can provide a clear standard for the company.
- A guarantee creates a valuable feedback loop if your product/service isn’t amazing.
- If unsatisfied, they know they can get their money back
- The act of offering a powerful guarantee demonstrates your confidence in your product offering and a belief in the price you charge.
- A guarantee builds trust and can provide reoccurring value to your brand
- In a crowded marketplace, offering something different allows you to stand apart from the competition.
- Money back guarantee can put you into a blue ocean without competitors biting at your heels.
How could your business get to the next level, with a wild and crazy guarantee?
Are you looking to emerge from a bloody red ocean into a blue ocean strategy? Perhaps a fantastic and unexpected guarantee could help. Text me to chat at 919 720 0995 or email me at jeffslater@themarketingsage.com
Photo courtesy of Tony Robbins, all rights reserved
