The Vietnamese restaurant that opened up in my neighborhood isn’t for everyone. They have a very specific audience they want to attract who likes the flavors and tastes of Southeast Asia. Their marketing approach is very personal and human – carefully greeting each visitor because they know that each customer is access to a network of people.
I loved the chicken Pho, a soup made with moist chicken breast, whole scallions, fresh crushed ginger, kosher salt, rich chicken stock, fish stock for seasoning and thin vermicelli noodles. The taste is like Jewish chicken soup through the filter of a Vietnamese grandmother.
From the moment I walked into their store, they treated me like I might share with my network of friends and acquaintances how much I loved their shop. And they were right. I reach several hundred friends and aquaintances based on my experience through a range of social media channels. The owners understand the critical importance of sharing.
Although they didn’t know me personally, they knew that if I had a wonderful experience, I might help spread the word to my local community. Mindful of this, everything they did was geared towards making me feel welcomed and asking me questions in a friendly way.
Lessons on being Pho Nomenal
- Does your team understand that every customer interaction might be an opportunity to spread the word about your brand, products, and services?
- Are you searching for ways to have deep and personal contact – not just perfunctory “Welcome to Walgreen” moments? I feel uncomfortable when I walk into a drugstore and someone yells from the cash register welcome as if their manager counts their greetings?
- When you walk into a restaurant and see a window cleaned to perfection, does it make you even more comfortable about the standard of quality in a restaurants kitchen?
- Have you removed the friction so that buying from you is simple – without an overwhelming amount of choices?
- When you walked into a store, a restaurant or a flower shop, are you leaving with your feelings fulfilled or disappointed?
Whether you sell Vietnamese soup or Venetian cut glass for shower doors or virtual SAAS software, how your customers feel after the sale will either help you grow or impede your opportunity for success.
How do your customer’s feel after engaging with your company?
Live in Raleigh? Check out Pho Sure in North Raleigh in Celebration Shopping Center on Six Forks. Wonderful meal and lovely people who provide compassionate service.
Need marketing help finding how to improve your marketing efforts? Let’s get soup together. Call me at 919 720 0995 or email me at jeffslater@themarketingsage.com
Photo Credit: Sharon Chen-352895 from Unsplash.com
