It isn’t digital-first technology but it is one of the most underused, and powerful marketing weapons I know. The stunningly simple, handwritten thank you note is still not appreciated by most businesses yet it’s a simple way to emotionally connect to your customer.
As you may recall, I had a little incident with my car. As Elaine would say, Yada, Yada, Yada, I find myself at CarMax. You can read the whole story here about me and Mohammed, the delightful salesman who helped make this a pleasant and positive experience.
Thank You Notes
I didn’t expect to receive a thank you note, handwritten from their corporate office. It instantly humanized a big company through the power of handwriting and personalization. Some human being named Kristina, sitting in a cubicle, felt that she wanted to show the company’s appreciation for the post I wrote.
What I love about this marketing approach.
- It is so human and personal.
- A real person put thought into expressing appreciation.
- It didn’t have any CarMax logo.
- The card simply printed just said thank you.
- No one was upselling me.
- Kristina, the writer acknowledge that my post was celebrating individuals at CarMax (Mohammed, Abdul and MaryLouise).
When was the last time your company wrote some personal thank you notes to customers? I don’t mean signing a card or typing a letter. I mean handwritten cards to say thanks.
Thank you Kristina, for keeping it real.
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Thank you for reading my blog.
Photo: Jeffrey Slater
