Reputation.
The cornerstone of marketing is trust.
You build trust based on your reputation.
A brand builds a reputation when you act with purpose.
Does everyone on your team understand:
- Who do you serve?
- What your brand represents to them?
- How those you serve will feel after they engage with your product or service?
Is your purpose clear?
You do not build a reputation based on what you say in your marketing, advertising, or packaging.
You build it based on what you do. How you handle threats, challenges, and unexpected disruption.
Actions, not images, build trust.
Acts, not words, creates trust and confidence.
Doing is a building block for trust. Not saying.
All the rest of your marketing is tactics and execution.
Need help with reputation management?
I can help. You can set up a time to chat with me about your marketing challenges using my calendar. Our initial conversation is free. You talk, I listen. Email me jeffslater@themarketingsage.com or call me. 919 720 0995. Visit my website at www.themarketingsage.com Let’s explore working together today.
Photo by Bernard Hermant on Unsplash
