Successful podcast owners understand the importance of SEO in today’s digital space. They know that higher SERP rankings don’t come by chance. SERP means Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.
According to Harvard Business Review, digital marketers assert that investing in the right SEO strategies helps podcasters significantly increase their online presence. They further affirm that exposure is paramount for brands that want to make it big on the internet space. Here are proven podcast SEO tips for higher SERP rankings you can implement:
Leverage on Using the Right Keywords
As you produce your podcast, you can afford to ignore the power keywords. Using the right keywords is golden if you want to have higher SERP rankings. In the world of SEO, keywords play a dominant role in determining the extent to which your target audience interacts with your content. Essentially, you’ll use keywords to inform your audience and search engines about your content. This is how they’ll get to know what your podcast is about. To increase your podcast’s SEO success, you should include your keyword(s) in the title and mention several instances in the audio. You can use keyword tools or a keyword search company to know the right keywords to use for your podcast production.
Work towards Building High-Quality Backlinks
Building high-quality backlinks go a long way to rank your podcast blog posts higher. Search engines value backlinks greatly. Search engines see your blog and podcast content as credible enough to have higher SERP rankings through them. Backlinks have to do with receiving links to your site from other websites considered to be authoritative and dependable. Here are some of the ways you can use to win backlinks from reputable websites:
· Involving experts on your podcast
· Appearing as a guest on other podcasters’ platforms
· Producing exciting and newsworthy content
· Offering great insights on your podcasts
· Investing in high engagements with other podcasters
· Create a habit of referencing expert producing content
Here, the idea is to give other content creators a reason to interact with your content and link back to your website.
Invest In a Blog to Support Your Podcast
You should have a dedicated blog to support your podcast. Fundamentally, a blog for the episodes you produce on your podcast will go a long way to improve your SERP rankings. One of the reasons you need to have a dedicated blog is that it acts as a platform where your target audience can get in touch with your podcast.
The more people get to interact and connect with your podcast, the more your SEO success grows. Another reason why a blog will serve as a strategic SEO tool is that it acts as a reference for your audience to understand your message more efficiently. It helps to present complex content in an alternative format. Moreover, the written content for your blog is precious in improving your SEO rankings.
Improve the Speed of Your Website
The speed of your website is vital if you want to make your podcast popular. Visitors to your site want to get content faster. They don’t want to wait for long for your content to load. That’s why you need to invest in increasing the speed of your website and be mindful of the hosting. The more efficient your website is, the more you’ll be able to attract more visitors.
Even if your content is valuable, if it takes a long time for it to load on your website, you’ll end up losing a considerable number of your target audience. If you want to increase the speed of your site, here are effective ways of doing so:
· Make use of quality and experienced website hosts
· Avoid the use of unnecessary plugins
· Use the right size for your images. Compress them to a level that doesn’t slow down the speed of your site.
These are among the strategies you can implement to ensure that you improve the speed of your website. The more effort you put in improving the overall speed of your site, the more you enhance your podcast’s SEO performance.
Repurpose Content
Repurposing content plays a significant role in leveraging your SEO campaigns for success. About repurposing your podcast content, you’ll be able to create other content formats in a way that engages your audience more.
For example, by creating video clips and data visualizations, you’ll be able to reach out to your target audience in diversified ways that increase viewership and listenership. This will make your podcast more popular.
As your podcast becomes popular, you’ll gain more SEO leverage from the episodes you produce. The good thing with repurposed content is that it allows extra internal links and creates a multimedia opportunity for the content you make. All this will play a dominant role in setting your podcast for higher SERP rankings.
Mobile-Friendly Podcast
Today, most people who listen to podcasts will do so on their mobile devices. The best way to reach out to your target audience is through their platforms, primarily in the digital space. For this reason, it is crucial to make sure that you make your podcast mobile-friendly.
Through this, you’ll make your episodes available to a wide range of people. Essentially, the more you’re able to reach out to a wide range of people, the more you’ll be able to improve your SEO rankings. Since you want to make your podcast mobile-friendly, you’ll need to avoid overloading it with massive amounts of data. Typically, data-intensive content makes it difficult to load pages on mobile devices. Thus, if you want to increase rankings exponentially, you’ll have to ensure that you don’t slow down page loading time.
It’s prudent for podcasters to implement the best and proven strategies for increasing SEO and SERP ranking. This will make them more relevant to an already competitive online environment.
If you want to be exceptional as a podcaster, you must be intentional and invest in your SEO campaigns.
This is a guest post by Mike Khorev. Mike is a senior SEO strategist at Nine Peaks Media, a B2B SEO agency that helps SaaS, software, IT, and technology companies rank on the first page of Google with effective content marketing strategies. Nine Peaks offers performance-based inbound marketing, conversion rate optimization, and search engine marketing services
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Photo by Jeremy Enns on Unsplash
