What if you could activate people locally to promote your brand via social media?

How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your Instagram or Facebook feed fresh, but that can be expensive. How do you increase the volume of quality content without a big budget?

Think how powerful consumers as content creators could be, especially if you want a wide range of photos and videos created.

Social Native is a company trying to change the way brands create content. By inviting new and existing customers to help promote your brand, the marketer can target by interest, demographic, aesthetic, affinity, geography or social persona. Their tech platform allows all of this magic to happen through an automated process.

Enable true 1:1 marketing

David Shadpour, who founded Social Native empowers brands to connect with new and existing customers via a 1:1 personalized content solution.

“Can we create a marketplace that is similar to Uber or AirBnB to enable average people to create great quality content for brands?”

Their content engine enables brands to generate high volumes of creative on demand, while an optimization platform utilizing cutting-edge technologies to help companies predict content relevancy and performance. Marketing meets A.I.

Two Examples

Maple Hill Dairy wanted to harness the enthusiasm of real, local consumers to fuel advertising with authentic and personalized consumer recommendations. The brand partnered with Social Native to identify and activate creators located within a 10-mile radius of the stores selling their daily products to create authentic branded content. They achieved a 172% increase in sales and click-through rate that was 130% higher than other tactics and they used 125 creators to partner with them.

Laila Kashani who founded Sphynx invented a slick, bright portable razor for women to use on the go. She connected with Social Native to help get the word out about her product through social media. Not only was she able to gain awareness and drive sales, but she also started getting usage and ideas for the product. Social Native employed their technology to help her create a connected community who loved the product and wanted to see it succeed.

Social Native – Solving A Marketing Challenge

• Advertisers need more individualized messages for different user groups
• Brands can get content created quickly and cheaply – within brand guidelines
• Having an army of content providers who can pick and choose projects to work on means your content is fueled by those interested in the category
• The photos can demonstrate new uses for a product and serve as market research or new product insights
• Content on demand is a solution for the future of marketing

Are you a social native? Maybe it is time to rethink how you create content for your brand.

Note: I do not run paid ads but do review and comment on businesses, brands, and products that interest me.

Does your brand need to rethink its social media strategy? You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com  Call me. 919 720 0995.  The conversation is free, and we can explore if working together makes sense. Try my new chat feature on my site if you have a quick question.

Photo by Ryan Plomp on Unsplash