by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Nov 13, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
I had a fascinating confidential conversation this week with a company that sells luxury goods. Because I promised to keep the details private, I can only tell you in general terms about her approach to marketing and how she gets customers to wait in line to buy her...
by Jeff Slater | Mar 27, 2015 | Marketing Advice, Marketing Books
Have you ever thought of putting together a loyalty program for customers? This is one of my least favorite tactics for retaining existing customers. The programs are expensive, very time consuming and most of all, in my experience, ineffective. There is a better...
