As many of you know, my younger daughter Fanny won the Rachael Ray Great American Cookbook Competition. Her cookbook, Orange, Lavender & Figs, is being published in March 2016 by Atria, a division of Simon & Schuster. (You can preorder it here).
Fanny Slater’s Cookbook – Orange, Lavender & Figs
Fanny wanted to start building up some excitement and awareness on social media about her cookbook, so we brainstormed several ideas. One thought she had was to create a T-Shirt promotion that would appeal to her followers that leveraged both the title of the book and her tagline, Get Your Fanny in the Kitchen.
When we looked around at T-Shirt companies, I reminded Fanny that from a practical standpoint, managing inventory and shipping orders yourself can be a logistical nightmare. You never order the right amount of purple shirts, or you run out of a size you don’t anticipate will be in demand. How can you make this simple?
Teeing Up a Promotion
Enter Teespring, an unusual solution for the marketer or solopreneur looking to do a promotion without a lot of hassle. Teespring has a very simple platform that allows you to design a shirt (or related apparel), promote it on social media and if you hit your goal, Teespring prints the shirts, collects the money and handles the shipping. You get the profits wired to your account. It is as easy as A, B, Tee.
This business model is built on the idea of having the person selling the shirt, do the promotion on social media. You post images of the shirt on Facebook, Instagram, Pinterest, Twitter or LinkedIn. The buy button or link takes you to a promotional page with all the details. You set the quantity goal and how long the promotion is live. The countdown clock and limited time offer helps market the need for people to buy and to urgently take action.
The campaign is live right now if you want to check it out. Click here to see how this works. Maybe your business has a new product you are launching or an event you wish to promote. Would T-Shirts on social media help create some buzz and excitement for your company or brand? For a small business, this can be a fun way to keep your business ‘top of mind’ with your customers. A little dose of creative juice mixed with some only savvy can help refresh your brand.
A Yum-o® Kicker
In Fanny promotion, she is donating a $1.00 per shirt to Rachael Ray’s Yum-o® Foundation to help feed the hungry. It’s a small added incentive to get people to buy, and it ties in with Fanny’s connection to Rachael Ray and her food company, Fanfare.
How could Tee-Spring help you launch something fun for your business?
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Note: I do not take money from companies to promote their brands like Teespring. I do accept meals that Fanny will cook for me as compensation for my marketing advice. I get the better part of that deal.
Do you need some ideas that would help tee-up a successful promotion? Let’s talk. Connect with me to set up a call to pick my brain and create some buzz.
