Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with potential customers. You can work with platforms that aggregate networks of smaller micro-influencers whose fans are passionate and dedicated to products they love. ApexDrop is an example of this type of platform.
Despite its accessibility, many entrepreneurs are hesitant to employ micro-influencer marketing. The good news is that knowing how it works and deciding which influencer is spot-on for your activity can drastically change and grow your business, making it an essential strategy in marketing. Influencer marketing offers many advantages to help your business model stabilize and grow.
Enhances Brand Awareness
One of the immediate benefits of using influencer marketing is improving brand awareness. A target audience that uses social media will get to know your brand, story, and the offerings you have. Therefore, creating valuable content that enhances social media presence is vital.
Builds Trust And Authority
Influencers have built strong relationships with their fans, establishing trust and credibility. Users respect their recommendations. For example, a celebrity endorses a product or service and instantly establishes credibility for the brand they are promoting. Social influencers exert a degree of authority on the goods or services they support.
Reaches Target Audience
Influencers relevant to your brand already have an established audience on social media. Hence, you can quickly get hold of your target group when you use an influencer. There is no need to spend extra money to test and find your market, as the influencer already has one.
Connects To A Wider Market
By using an influencer, you are not only reaching your intended audience. You’ll also be able to bond with another segment of the market. To illustrate, millennials and gen Z consumers are profitable demographics, quickly boosting sales and revenues.
Sets A Trend
Influencers can become the driving force behind new movements because they often expose their audience to novel ideas, products and brands. By aligning your business with a trendsetting influence, you also show that your company is a pioneering leader. Moreover, influencers can set trends, put your products and services in the spotlight, gather attention, and push sales up. According to the 2019 Influencer Marketing Hub survey, companies benefit from a marketing strategy, with the top 13% of businesses making $20 or more. Every dollar spent on influencer marketing generates $5.20.
Creates Partnerships
Engaging with an influencer is the beginning of a strong relationship. You will also expand your connections through an influencer. In the long term, your relationship with an influencer will generate results that benefit both of you.
Drives Conversions
Influencers have the power to direct their followers toward a product or service. Because consumers see them as trustworthy, they look up to influencers for recommendations. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations that could lead to sales.
Generates Leads
Using an influencer marketing outreach can create demand and leads. Influencers can inspire and persuade consumers to purchase your product. They offer more opportunities to interact with people and companies you would not have previously engaged with. Moreover, they can feel the marketplace and tell you how customers perceive you.
Offers Value
Influencer marketing delivers content that offers solutions to problems. It educates and motivates your audience. Influencers are sensitive to the needs of their followers and fans, quickly creating content that will also offer value to your target clientele.
Helps Content Strategy
Producing fresh and engaging content is not always easy. An influencer can aid your content development process if you’re out of ideas. You can team up with an influencer to create high-quality and aesthetically pleasing content for your audience.
Influencer marketing, when done correctly, can work for a wide range of businesses. It improves visibility, increases conversion rates, generates leads, and promotes trust.
If you want some help on where to get started, I work with an influencer agency whose CEO is a fine person I admire. I wrote about Zak here on a blog several years ago. I’m happy to introduce you to Zak and the ApexDrop team. This is not a paid endorsement or ad, just a friendly mention of a company whose product offering may be helpful to growing your brand.
Photo by Diggity Marketing on Unsplash
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
