The Greatest Thing Since Sliced Gluten-Free Bread

Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet.

The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness, drive traffic to a website or to sign up on a form (lead gen) has shifted the media landscape. Dollars continue to flood into Facebook from a range of media properties, and their start reflects this in their earnings.

Of the many target capabilities, don’t overlook matching mailing lists.

Gluten-Free Bakery

If you run a local gluten-free restaurant or bakery and have a mailing list, you can use that asset to reach more consumers interested in gluten-free foods.

With a substantial mailing list for your blog, you can upload that list and not only find those folks on Facebook, but you can find a similar audience through their powerful algorithms. You can directly reach an audience who is similar to the audience engaged with your brand. It is called finding a look-alike audience.

This outstanding article by Kim Garst, explains what she has learned through testing and investing thousands of dollars with different audiences. It is a reminder that when you can communicate directly with an audience, your chances of moving them through sales funnel increases dramatically. When you communicate with the RIGHT audience, results become turbo-charged.

If this is all new to you, the place to start is by building a list of interested followers who recognize that your product or service solves problems they encounter. The first question I always ask clients or prospects is, do you communicate directly with your customers and prospects on a regular and routine basis?

Not just for B2C

Business to business marketers can also benefit from the power of Facebook to hyper-target important thought leaders or influencers in their news feed. Imagine if you could serve up an advertorial-style news article that provides important trends in your industry. It could highlight leading companies, including yours and your value proposition. By using email matches, you can find many of your key contacts and reach them in an unexpected environment.

Marketing in 2017

Facebook can allow you to run your ads to generate awareness or leads in front of your competitor’s audience.

Imagine reaching an audience who buy products/services in your category. If you have a convincing point of difference, you may be able to reach that audience with laser-focus and entice them to switch.

Many small to mid-sized businesses can set up campaigns by themselves, but having a certified agency with lots of experience can pay dividends. I recommend getting help for the first six months and then, figure out if you have the time and skill to do this on your own.

Gluten-free toast, anyone?

Need help thinking through a strategy to reach your target audience? Let’s bake up some ideas. 919 720 0995 or jeffreylynnslater@gmail.com