The Helpful Marketer

How are you being helpful to your clients and customers? Is your marketing philosophy focused on being useful and solving their problems or is it focused on your internal needs as a business? The helpful marketer knows that when you provide value to customers, the by product will be satisfying your internal needs.

How does a helpful marketer behave?

She listens to understand if her products and solutions solve problems. If they don’t, she recalculates.
She is transparent about her motive in her activities.
She doesn’t pretend to care. She cares. And she demonstrates it by being mindful of the smallest detail.
She offers to help when the connection back to her business isn’t always black and white.
She sees marketing activities as educational without expecting an immediate return.
She is in it for the long run.
She is a gardener planting seeds that take time to grow and bear fruit.
She connects people who can help each other without expecting something in return.
She leads with her generosity and knows that over time, companies and brands that offer valued solutions become long-term partners.
She realizes that not all customers are of equal value long-term so she is willing to walk away from business that only focuses on price because a march to the low-end of the market, offers no value for anyone.

The Helpful Marketer

When a brand sees marketing through this lens of helping, it stops doing things that don’t educate, inform or add value to the business. Your work is more connected to partnership with the spirit of mutual gains over time.

Marketing isn’t a transaction.

It is a different activity that helps to build reputation and relationships that lead to sales and profits. If you filter the world through this lens, you can create deeper roots within an industry and expand your influence.

Who are you going to help today?