Imagine how difficult it would be to get around if you were in a wheelchair. Driving would become so much more complicated because cars were created for people who could use their legs to move between an accelerator and a brake.
Then along comes Kenguru, the Hungarian word for kangaroo a brilliant bit of marketing.
Can you Kenguru
The Austin-based company is building an electric car without seats that you drive by putting your hands on a handlebar. (think motorcycle) The driver wheels themselves through a hatchback and remains seating in their wheelchair. The car has a range of sixty miles on an eight-hour charge. The cost is $25,000, but that is before tax incentives for using green energy and other mobility tax benefits from the government. The new owner is KDL Energy Technologies from Austin, Texas. You can reserve a car here for no money down. They expect to produce about one thousand cars this year with an increase in 2017.
This is a tiny car at just seven feet long by five feet wide. There are NBA players bigger than this car, and it is small compared to the little Smart car from Mercedes. It isn’t a high-performance race car since it can only go twenty-five miles per hour. But it is meant for city driving or regular trips to and fro.
What hopping at Kenguru?
- It is a car for someone, not everyone.
- It has a distinct personality.
- It solves a particular problem for a community.
- It is a category of one – no one else in space.
Do you operate in a category that is so wide, so broad and so encompassing, that you don’t stand for someone? Do you lack loyal, raving fans because you try to market to everyone? Could you benefit from taking a page from what Kenguru is setting out to do and applying that thinking to your business?
Hop on over to their website to learn more. Maybe it is time to think inside the pouch.
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Video courtesy of Kenguru, a registered trademark.
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