The successful marketer is helping a narrow and specific community to achieve their goals. He isn’t trying to save the world but is trying to help one person make something happen by painting one picture. He is visualizing a future state with bright and vibrant colors.
Effective marketers bring to the people they serve helpful ideas, products or services so they can be successful and fulfill their dreams. They hone their craft by being crystal clear and eliminate all the extraneous information that adds confusion not clarity. Their art conveys emotion and the promise of something better.
The best marketers facilitate making things simple and smooth without making it about themselves. When they sell, they aren’t pushing because they are painting a picture to help someone see a new path to reach their destination. Each stroke illuminates and inspires.
Great marketing happens when your community gets what they need and you help them achieve their dreams. The picture is bright, colorful and creative.
Your job as a marketer is to paint a picture that explains how you support your tribe, not the other way around.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Try my new chat feature on my site if you have a quick question.
Photo by Alice Achterhof on Unsplash
