This is a guest post by Lauren Groff about small business marketing
There is nothing easy about trying to get a small business off the ground.
Whether promoting new product ideas, trying to make your first round of sales, or even trying to stay afloat, things can become difficult.
Because technology is on the rise and with the in-person complications COVID has created, people learn how to better leverage their websites. Does your small business need a push to stand out? These next few points will help you get ahead of the crowd.
Optimization Wherever You Go
A key aspect of beginning a small business is making sure that everything you post or could be posted about you will be of fantastic quality. To do so, make sure that the things you post (whether that is on your actual website or any social media) are interactive and informational. That should be consistent and fit with your brand’s voice and personality.
Your website should also be effortless to scroll through, with no confusion in the headings or tabs for various pages. Make it frictionless.
“The URL should be easy to remember and easy to type in. Also, be sure that your webpage is supported on different browsers and that it loads quickly. Nothing is more irritating than a website that will not load,” says Tony Hintz, a marketing manager at Academized and Reviewed.
Important Questions
It can be challenging to know how you can better your business online, and that is okay! You can begin by asking yourself a few of the following questions:
– “What is the marketing budget for the company?” So many companies do t establish a spending range or percentage of revenue.
– “What should people think of when they see our logo and content?”
– “Who are we trying to reach?”
– “Why are we trying to reach them and what’s our key message?”
These may seem like simple questions, but they are good starting points. If you can answer these and put them into the format, your business is already on its way to becoming more successful!
Practical Tips For SEO
Here are a few things that may help you learn more about using SEO:
– Be sure to use what is called “internal links” in your articles or blog posts.
By connecting other websites from your own, there is a greater chance that you will have “external links,” which are links that lead people to your site from other pages than your own. And when a highly rated business or website has an external link that sends a reader to your business, it almost guarantees more traffic.
Knowing some particular and specific words is also helpful. Do some searching and find out how other people are getting to websites that share content like yours. What key words do they search?
Be sure to follow along as time changes the trendiness of words- you will want to keep up with who searches what.
Be sure that your webpage works with most if not all web browsers and that your site is fast and quick to upload or download items. If it is slow, viewers will get tired of waiting and moving on to a different website that will help them more immediately. Slow speed loading makes for poor quality I. Google’s algorithms.
Website Ranking
Using specific keywords and phrases is the best thing for your small business. When you figure out which words work for your target audience best, use them as much as possible! “As you use these words relevantly and frequently, there is a higher possibility for target customers to find your products and place an order.
When your website ranks higher for these specific words, it will gain more traffic,” explains Rose Lockman, a business writer at Simple Grad and Boomessays.
Social Media Presence
Regarding your business’s presence on social media, it is key that the right image is used. When posting, you want to make sure that your message and image is interactive, informative, and user-friendly. When people comment and ask questions, be sure to respond- this is the best way to build a good reputation with the public eye.
“Read the room,” and realize if it is better to answer in a more casual or formal tone of writing.
Search Engine Marketing (SEM)
You may be wondering when the best time to use search engine marketing.
SEM typically works best when you already have a small customer base and want to grow it more. It is a worthwhile investment that will ultimately help you gain more traffic!
Importance of Customers’ Feedback
Remember that it is essential to ensure that you continue to keep your viewers and customers by sending our weekly and monthly emails and newsletters. When reviews are left on your page, remember to respond with a polite and professional tone, ready to take whatever they may have said into consideration. Engagement matters to building trust and connection.
Growing your small business will take some work. No matter where you are in your business journey, you can always improve your digital footprint.
Be patient.
Building a small business takes time, nurturing and a generous dose of smart marketing.
Lauren Groff is a writer at Essay Writing Services and Essayroo. She is an expert in digital marketing and a tutor at Top essay writing services in Australia.
Photo by Tachina Lee on Unsplash
Want to discuss your small business marketing needs?
I can help. You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
