Imagine that you are running a brand selling hip hats for high school girls. You don’t want to go the traditional route to advertise, but instead want to find someone with a healthy teenage girl following on Instagram. How can you efficiently do that?
Meet TR|BE. A marketplace that brings brands and influencers together. I like to think of this as like match.com for brands and influencers.
Influencers can join if they have at least 5,000 followers on Facebook, Instagram or Twitter.
Brands can join TRIBE is a marketplace where brands can easily invite and brief these Influencers to activate powerful 1:1 campaigns and engage audiences they’re desperate to reach.
TR|BE – A marketplace for brands and influencers
Driven by an experienced team of entrepreneurs, TRIBE is a word of mouth marketing at scale.
TR|BE is open to all brands, and those that represent them, including PR, Media, Advertising or Creative Agencies. Some brands will naturally attract more submissions from Influencers than others.
They charge brands a 20% commission on top of any post they purchase. For influencers, TRIBE is an entirely free service. Brands create the campaign briefs and from those, Influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the Influencer can construct their post.
The Australian based TR|BE is born from endless workshops and countless industry meetings. Built on one guiding principle: AUTHENTIC ADVOCACY. Therefore, Influencers choose Brands. Not the other way around. With this approach, TRIBE ensures Influencers promote products they already love.
TR|BE is a real marketplace. One that begins with Brands posting a brief to an Influencer segment aligned to their product. If an Influencer is a fan of the product, they’ll submit a lovingly crafted post for Brands to purchase, or politely decline.
Since Brands only pay for the posts they purchase, it costs nothing but a few minutes to cast the net and watch the submissions roll in.
How Can Tribe Help You?
- If you are a brand looking to reach a highly targeted audience with a particular mindset, this may be the most efficient avenue for you to pursue.
- If you are a rising social media superstar, you might be able to connect with a brand who would love to work with you and your followers. The best part is that you get to choose.
- Although focused in Australia, this idea is moving fast around the world and you can imagine other marketplaces popping up linking brands and influencers together.
Tribe is another example of a new marketplace bringing together two communities who need a place to connect. Is there an opportunity for you to bring together two communities with a shared need?
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Looking for a way to connect communities? Let’s talk. Connect with me here.
Photo: Screen grab and video from TRIBE. All rights reserved.
