By screaming with a megaphone, I can get the attention of a thousand people. Trust is different.
You build trust, one person at a time.
Trust requires creating a relationship slowly with a small number of people.
You have to do more listening. Success no longer comes from amplification. It happens through understanding, empathy, and sensitivity.
Marketing is no longer a game of shouting at thousands or millions.
It is about ways to build relationships with a smaller group of people who you can serve. Gaining their trust and delivering value.
It is about serving a segment, not everyone.
Building Blocks
Reliability. Authenticity. Confidence. Credence. Faith. Service. Understanding. Awareness. Empathy. Compassion.
Is your marketing built on these principles?
I designed my consulting services based on the principle of listening. The Marketing Sage offers seasoned advice. You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Try my new chat feature on my site if you have a quick question.
