Tuxedo Rental Made Simple

No one enjoys renting a tuxedo for a special occasion. I think this is a universal truth.

In 2013, Andrew Blackmon and Patrick Coyne, longtime friends who, while preparing for Andrew’s wedding in 2011, saw an opportunity to offer men an alternative to traditional tuxedo and suit rental outlets. After their experience renting for Andrew’s wedding, they decided to explore different ways to improve the tuxedo rental process.

They had one primary goal in mind with The Black Tux. Make this process simpler!

The Black Tux – Rental Made Simple

They found a way to make this process much easier. And, like other online services, they did away with the hassle of shopping in the store. You find the styles beautifully photographed online. They have several easy ways to measure yourself to make sure you have the right fit. They use algorithms based on over one million consumers shapes and sizes to help determine the right size. They offer an easy way to get last minute adjustments. They ship to you free. You return it for free.

The process becomes seamless.

Lessons from the Black Tux

Can you make something simpler and easier? Eliminating hassle is valuable to many consumers.

Retail is expensive. Can you offer more value just selling online? Free delivery can help make consumers comfortable that they don’t have to see the actual product first.

Eliminate pressure selling – like CarMax, you take the tux rental industry and make it less annoying. No high-pressure sales person is trying to upsell you into a more expensive option.

For an infrequent purchase, finding ways to take the fear and risk out of a buying occasion is important. The Black Tux has lots of great ways they demonstrate, through testimonials and precise information, how they can be agile and help serve your special needs. They understand not everyone has the same situation.