Inside the hearts and minds of your associates at your company, are stories about what your brand does to help your clients. They know they provide value and feel good about their work. The challenge is that these stories are locked up insides waiting to be set free.
Marketing is like the locksmith, bringing the key to unlatch and release the treasures behind the doors. As we capture the essence of the benefits, we become the catalyst to get the message out to the people we want to serve.
Stories are powerful tools when harnessed because they become memorable encapsulations of the essence of the value you bring. Knowing your audience means you understand how they like to learn about new products and services. And stories are memorable and easier to remember than facts and figures.
Start by capturing the stories. Then, learn how the people you serve like to find out about new things. Then share.
Marketing is that simple. The key is to start by opening the lock and releasing what’s been hidden.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. Visit my website at www.themarketingsage.com The conversation is free, and we can explore working together.
Photo by Robert Gramner on Unsplash
