I love video.
They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company does to solve customer’s problems.
Videos can explain to a highly-targeted market how your solution can solve their pain. And, videos can highlight an emotional connection through music, photography, and language.
The cost of video challenges small businesses. Hiring a video production team to develop a script, storyboard the message and schedule the shoot takes a small investment. I have worked with video professionals who have done remarkable work that has production values that feel like Hollywood. And, with the use of stock video, you can add some amazing elements to the story.
Video Marketing
An excellent option for small to mid-sized business is a service called Animoto. It is a subscription service that is modest in cost but powerful in potential to use for marketing. With Animoto, you can take simple iPhone video, photographs and text and turn it into an amazing marketing message.
For my mom (Bea Slater’s) 90th birthday celebration, my wife and I worked together on the following video. I had old 16mm movies of mom from her sweet 16 in 1941, her wedding in 1948 and walking along Asbury Park boardwalk in 1949.
My grandfather George was a professional photographer. Our family has so many photos and clips that we access. I even have a black and white movie of my mom and her sister from 1932.
And, we got several shout-outs and best wishes from some celebrities like Larry King (my brother worked with Larry), Stevie Van Zandt and Rachael Ray because of my daughter Fanny’s work with her.
If you are looking for a simple way to get your marketing message out on Instagram, Facebook or other social media platforms, check out Animoto. You get access to music, templates and a very simple to use software. Although this is a personal video, you’ll get an idea of what’s possible.
So, on this Mother’s Day weekend, here is a video, made with Animoto and love. It is a long video, about 20 minutes or 2 minutes for each decade.
It is a long video, about 20 minutes or 2 minutes for each decade. Notice how the words in the music fit the images, like the section on her wedding with a song called “I Do”. We spent a lot of time on writing intro texts for each section too. My wife is so talented and her special touch really helped make this an amazing video that we showed at my mom’s party.
Happy Mother’s Day. And remember to Bea Happy.
Need help using video in your marketing? Let’s talk. 919 720 0995 and jeffreylynnslater@gmail.com
I am not paid or sponsored by Animoto. I am a big fan of their software.
