The average US adult spends six hours per day watching video content. In online marketing, video content is a powerful tool to help you attract, engage, and convert your target audience. But the real power of any content lies in your ability to repurpose it. And that is where transcription comes in.
If you want to make your video content more appealing and useful, you need to transcribe it for your online marketing platforms.
Below we have highlighted five reasons why transcription is essential in your online marketing.
1. Video transcription enhance search engine visibility
Search engine optimization is the root of visibility in content marketing. Highly optimized content for search will also:
- Increase the amount of traffic to your site.
- Help you reach a broader target market.
- Potentially increase your rate of customer conversion.
But unlike text content, search engines cannot “read” video content. So what do you do when you want to optimize your videos for search? You transcribe them.
By transcribing your video content, you ensure that;
- You are using keywords that could help your target audience find you.
- Your content ranking on platforms that prioritize transcription increases.
- Your content gets discovered by search engine crawlers and gets ranked accordingly.
2. Improves engagement
Another role transcription plays in your online marketing is engagement. On Instagram alone, video content improves page engagement more than any other content. Also, studies have shown that landing pages with video content have a conversion rate as high as 80%.
In terms of engagement, transcribing your video:
- Can save your page visitor’s time. They can scheme through your content before settling on what they want.
- Provides versatility for website visitors that prefer text content. This will increase the rate at which they engage with the content on your page.
- Gives your target market the option to choose between reading or listening.
3. Transcription attracts readers
Next, understand that not all customers are the same. This can help you attract more customers. For example, one customer might like the ease of watching video content, while another one might be a reader.
Also, think of when people usually access your content. Most people might not be able to listen to your video (they could be at work, in a noisy place, etc.). So, provide them with transcription on your videos. This allows them to access your content rather than go to a text-based site.
Reach as many customers as possible with both video and text content.
4. Marketing materials can be used to learn a new language
Learning a new language can come in many forms. Some people look for videos recorded by native speakers to learn. And, it helps when you transcribe these videos.
When learning, people want to be able to listen and read content simultaneously; this is where you come in.
- A business owner should use any opportunities to market their business. Take advantage of this point by:
- First, create a video that engages and converts any potential client.
- Next, provide a transcription in your native language
- Then, transcribe the video to the language of your target foreign audience.
- Finally, give your international audience the option to choose either of the transcriptions.
5. It makes the brand more social-oriented
Lastly, transcription can promote your commitment to social issues. Not every one of your target audiences can hear, so if you only push out video content, that could be bad for your brand.
Why?
Nowadays, customers care for more than a brand’s product/service. A lot of companies take on CSRs because of this singular fact. Your brand should have values that go beyond sales. Your brand should stand for something.
One way to do this is to transcribe your content, so anyone with any disability can access it.
This guest blog comes from Gregory V. Chapman who is passionate about researching new technologies in both mobile, web and WordPress. Also, he works on writing service review websites Online Writers Rating and Best Writers Online.
Photo by Jon Flobrant on Unsplash
Do you need help with video transcription services?
I can help. You can set up a time chat with me about your marketing challenges using my calendar. Our initial conversation is free. You talk, I listen. Email me jeffslater@themarketingsage.com or call me. 919 720 0995. Visit my website at www.themarketingsage.com. Let’s explore working together today.