When a client needed a way to market their new foam technology, I immediately thought of white board animation as the best way to explain something quickly that is complicated.
The beauty of this storytelling approach through simple video animation is that it provides you with a chance to both verbally and visually explain why a product is unique and what problem it solves. Best of all, they are fun to watch and easy to digest.
If this were a brochure, it would be difficult to get so many people to read it.
People don’t read – but they will watch.
A whiteboard animation is passive and requires virtually no thought to view. Just press play and sit and watch. This is a passive form of communication that is highly effective.
If the video doesn’t play, click this link to watch: https://www.youtube.com/watch?v=JwcRuxP-7YU
I love short explainer video for marketing because it forces you to narrow down your message into a simple series of problems and solutions. In the example below, my client Nomaco has created a revolutionary new technology that I helped to brand as HercuLean™. It is both strong (think Hercules) and light in weight (Lean).
In the application demonstrated in the video, this foam can replace wood used in boat manufacturing by using HercuLean foam. No mold, mildew and significantly lighter in weight.
When to Use Animation
Use animation when you want to explain something with a simple story and where illustrations will do a better job of communicating the value than traditional video. Testimonials are best as live action but explaining a complicated product, or new service offering can benefit from this simple to create tactic.
The power of a simple animation is that it can be used in so many places like landing pages, in outbound email marketing, at trade shows and as a part of an email signature. There are many styles available that involve pure quick drawing or those that combine animation and real-life still photography or video.
Spend 120 seconds watching this and think how a whiteboard animation could tell the story of your company, brand or service. You can find more examples here of whiteboards created for other products for Nomaco.
If the video doesn’t play, click this link to your browser https://www.youtube.com/watch?v=JwcRuxP-7YU
Need help to create a whiteboard animation or other marketing materials? I can help you find the right tactic that will fit with your brand’s strategies. Text or call me at 919 720 0995 or email me at jeffslater@themarketingsage.com
Photo and video courtesy of Nomaco, All rights reserved.
