In today’s fast-paced digital world, failing to advertise your business online may put it at risk of falling behind the competition. Paid media is a great way to increase awareness about your brand, bring in new business, and gain new leads, but not all business owners are willing to front the costs. Paid advertising can accelerate awareness, where content marketing takes longer to gain scale.
Read on to learn more about paid ads to determine whether you should invest or test to measure the benefits.
What Are Paid Ad Campaigns Online?
Digital paid advertising campaigns are any form of advertising that you will pay for online. Paid media comes in many different forms and outlets, including:
• Search Engine Results in Pages (SERPS)
• Pay Per Click (PPC) Campaigns
• Social Media Marketing
• Digital Banners
• Influencer Marketing
Paid ads are a cost-effective way to grab the attention of a digital audience that’s already active online. If what you show them is relevant and captivating, there’s no reason why your campaign can’t be a success.
How Can Online Paid Campaigns Could Help Your Business?
Research from Google shows that the online world plays a major role in influencing offline purchases. Today’s customers want their needs met immediately and accurately.
Here are four ways paid ads could help you:
They target the right audience without waste.
Paid advertising or media allows you to establish certain parameters so that only a specific audience will see your ads. This works well to target a particular age group, geographic location, gender, title, company, or even device type. If you build your campaign properly, the right person will discover your company’s message at the right time.
They’re cost-effective.
Because your ads can be hyper-targeted, you know that whatever money you invest in them will be worth your budget, and results can be measurable. Social media ads like those on Facebook, Linked In, and Instagram are affordable ways to advertise.
Even PPC campaigns can prove to be budget-friendly because you only pay when someone clicks on your ad. Your audience is already actively searching for what they want online. If your ads contain the right keywords, you will get them to take notice of you.
Their reach is almost endless.
The digital landscape is vast, providing your online ads with a significant reach. Google Ads alone have the potential to reach more than 90% of the world’s internet population. Paid ads increase your brand’s awareness across time zones, borders, and devices. Paid ads are a scalable tactic to get your brand in front of the precise audience you want to reach.
They let you gain insights.
If analytics is one of your weaknesses, paid ads can offer you some in-depth numbers so that you can calculate your impact. Study clicks, shares, comments, visits, and engagements to learn how your business is performing. You can learn what content on your website is most valuable
Investing in Paid Media Can Be An Accelerator
No matter the size of your business, you can test the world of online advertising. Learn what works, what motivates purchase, and what builds interest. Social media is slow to scale whereas paid can extend your reach quickly.
Make an informed decision. Get experienced advice.
Put some testing ad spend budgets together and run a few campaigns.
Testing helps you compare results between each one, and you can continue investing in the area that works best for your business.
Ask a professional for help early on, and you’ll be on the right track to success.
What Happens When Brand Stop Advertising?
There is a fascinating study by Byron Sharp on this topic with a summary here. This analysis for both large and small brands has some counterintuitive findings. I’d urge you to read this report if you want data and insights on this topic.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
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